Investor overview · October 2026
Know your ASIC statement window and CPD hours before they become ASIC's problem with you
Auditclock is a product in development for Independent SMSF Auditors.
The problem
Independent SMSF Auditors
For approved SMSF auditors, who can lose their registration entirely over a missed 30-day statement window or a CPD category shortfall most track by memory.
- ASIC cancelled the registration of 133 SMSF auditors in a single round, simply because they didn't lodge their annual statement on time.
- Further rounds of ASIC action have cited failing to meet Continuing Professional Development requirements alongside independence and auditing-standard failures.
- Being even a month late carries a \$428 penalty on top of the risk of cancellation — for a 30-day window that resets every year without much warning.
In their own words
Real quotes from the people who have this problem
ASIC has cancelled the registration of SMSF auditors who did not lodge their annual statements.
ASIC requires that SMSF auditors complete 120 hours of CPD over each three-year period which must include 30 hours of development on superannuation and at least 8 hours of development on auditing SMSFs.
The evidence
Researched before anything is built
How it scores
Based on 5 direct quotes from 4 independent public sites, each recorded with its source. Scores are 1–5, rated from that evidence.
Why now
What’s changed
- 01
ASIC has run repeated enforcement rounds against SMSF auditors over missed annual statements and CPD shortfalls, not a single historical clean-up — the risk recurs every registration year. ASIC ↗
- 02
SMSF auditors already pay real money for CPD content itself, showing they take the obligation seriously, but that spend is on hours delivered, not on tracking whether those hours actually clear ASIC's specific category minimums.
The product
Auditclock
Auditclock is a tracker built around the two numbers that have actually cost auditors their registration: your ASIC annual-statement window and your CPD hours by category. Enter your registration anniversary once and log each CPD activity as you complete it, and Auditclock keeps a running count against the real 40-hour annual and 120-hour triennium minimums — including the separate superannuation and SMSF-auditing floors — so a shortfall shows up with months to fix it, not days.
- 01
Enter your ASIC registration anniversary date once.
- 02
Log each CPD activity as you complete it, with its hours and category (superannuation, SMSF auditing, or other).
- 03
Auditclock tracks your running totals against the real minimums and reminds you with months of runway, not days, if a category or the statement window needs attention.
Market size
TAM, SAM and SOM
- TAMTotal market
- A$900,000 a yearAssuming roughly 5,000 approved SMSF auditors nationally (the rough order of magnitude implied by ASIC's enforcement rounds affecting hundreds at a time) × A$180 a year (A$15/month). ASIC ↗
- SAMServiceable market
- A$720,000 a yearAbout 80% of that population, excluding large audit firms likely to already have internal compliance tracking built into their practice-management systems.
- SOMObtainable in 3 years
- A$21,600 a year3% of the serviceable population subscribing within three years.
The 5,000-auditor population estimate, the 80% small-practice share, the A$15/month price and the 3% share are all assumptions, not validated figures. The true number of currently-registered SMSF auditors isn't cited directly in any source used here.
Competition
What they use today, and where it falls short
| Today’s option | Built around ASIC's exact SMSF-auditor thresholds | Works regardless of which CPD provider the hours came from | Priced as a small add-on, not a training subscription | Flags a category shortfall with months of runway, not days |
|---|---|---|---|---|
| CPD content subscriptionsTrack hours against their own course library, not against ASIC's specific category minimums if an auditor's hours come from more than one provider. | Partly | No | No | Yes |
| General CPD or practice-management softwareNot built around ASIC's specific SMSF-auditor rules (the 40/120-hour and 30/8-hour floors, the 30-day statement window), so the auditor still has to work out the thresholds themselves. | No | Yes | No | No |
| A personal spreadsheet or calendar reminderRelies entirely on the auditor remembering to set it up correctly and keep it updated every year. | No | Yes | Yes | No |
| AAuditclockis built around ASIC's exact SMSF-auditor thresholds rather than generic CPD hours, works no matter which training provider the hours came from, and is priced as a small add-on rather than another training subscription. | Yes | Yes | Yes | Yes |
Business model
Flat monthly subscription per auditor
Working price, not yet validated — priced well under what auditors already pay annually for CPD content itself.
A year of Auditclock costs less than one month overdue
Auditclock won't guarantee ASIC never flags you, but shows how little it has to save to pay for itself. ASIC-aligned late-fee guidance ↗
Go to market
How we reach them
- NowThe founding-access page is live, with a Google search ad campaign built around SMSF auditor CPD and ASIC registration searches.
- NextSMSF auditor professional-body forums and CPD provider partnerships, where this exact compliance deadline is already a constant topic.
- LaterA done-for-you lodgement add-on for auditors who'd rather hand the filing off entirely.
Where we are
Validating demand before building
- Problem researchReal complaints collected from public sources and scored
- Demand test · nowFounding-member applications open at auditclock.thinksimple.app, with a targeted search ad campaign built for it
- BuildOnly if the demand test shows people will sign up
Signup numbers will be shared here once there are enough to mean something.
Get in touch
Interested in backing Auditclock?
We’re happy to talk through the research, the demand test and the plan.
For information only. This is not an offer of securities or financial advice. Auditclock is in development; nothing described here is available yet. Market figures and charts are estimates built from the sources shown.